When you want to do something but you don't

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Have you ever really wanted to do something but at the same time you don't want to? It is a strange feeling.
What do you do when you are on a diet, you really want to eat that chocolate bar (which happens to be the only one for miles) but you see on the label that the chocolate contains fried worms and insect legs? The sensible option would be to walk away from it and say "Yuk!". But, what if you want the chocolate so much that you opt to eat it? What then?